Sep 6, 2010

The designer bags taking the GCC by storm...

After the success of Beirut-based desginer Sarah Beydoun with her line of fashionable Arabic-inscribed bags, "Sarah's Bag", comes an equally stylish line of bags and clutches called "NINI", from Iranian-Saudi designer Ramona Fazeli.

The current buyer and brand manager for Valentino and other luxury fashion brands in the Middle East, Ramona's career in fashion spans over ten years with stints in Gucci and Prada.

Ramona Fazeli, founder and designer at NINI

Her bags come in a variety of funky colours inscribed with famous Arabic proverbs as well as her own mother's sayings and even Shakespearean quotes in Arabic! According to Ramona, her main source of inspiration is her mother who she has honoured by launching a collection of designer bags displaying her mother's pearls of wisdom.

What is wonderful about NINI bags is the feeling that you are carrying a little part of Arabic culture with you. Ramona's plans for future collections include a collection inscribed with Persian calligraphy.

An average NINI bag costs 2,500 Dhs. NINI is available at The Pearl Qatar, S*uce Boutique at The Dubai Mall and Marina Mall Abu Dhabi, Boom & Mellow and Saks Fifth Avenue Dubai.

For more information, or if you have any queries, you can email NINI at or visit the website.

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