Aug 31, 2011

DAS to present S/S '12 Ready-To-Wear Collection at London Fashion Week!

It's a fashion first for the world of abaya designers- Emirati label DAS, founded, owned and creatively directed by sisters Reem and Hind Beljafla, will be taking part in next month's London Fashion Week!

Reem and Hind Beljafla

Reem and Hind will be presenting their DAS S/S '12 ready-to-wear collection on September 18, 2011, at Vauxhall Fashion Scout under emerging talent designers for the House of Evolution runway show.

  The S/S '12 ready-to-wear collection, designed entirely by Reem and Hind, is called "Goddess", taking inspiration from the strong, regal and fine women of Ancient Greece and Rome. The pieces incorporate interesting details such as draping, cut out details, metal panels (to give the illusion of armour), layered fabrics and Grecian straps, in a colour palette of soft pastels like sea blue, marble grey and pink blush.

DAS abayas are definitely some of the most lusted-over abayas in the world thanks to their impeccable craftsmanship, their use of draping which allows the fabric of the abaya to cascade over the body perfectly, the infusement of colour and their gorgeous embellishments and the Beljafla sisters have incorporated the signature cut and tailoring DAS is so famous for into their latest ready-to-wear collection. Goddess promises to be a feminine, fun, classic and edgy collection.

(From the S/S '11 collection)

(From the S/S'11 collection)

Design sketches from the Goddess collection

I'm positive the Beljafla sisters will take London Fashion Week by the storm!

Aug 20, 2011

Fall/Winter 2011 Trend Alert! Star Print

Bras for a Cause Middle East: The Winners

You may remember that throughout May and June I spoke about Fustany and One Wig Stand 's breast cancer campaign and design contest Bras for a Cause Middle East.

Well finally, we have the winners!

And the winner of the designers' category...Mia Jafari. Here's a sneak peek of her winning design in production!

"Strawberry Sour bra"

So what's next for the winners? As well as winning their fabulous prizes their designs are now going into production and will be modelled on the catwalk in special fashion shows in Dubai and Beirut. And in October, the winners' designs will be sold in stock in designated stores around the Middle East, with proceeds going to breast cancer organizations around the region.

To find out more, visit the Bras for a Cause Middle East website. And don't forget to "Like" their Facebook page.

Aug 14, 2011

Don't miss the new issue of HauteMuse!

If you're in the UK, you're very lucky...the second issue of HauteMuse is out!

HauteMuse wowed and impressed international media with their shoot of a very grown-up, sophisticated and beautiful looking Bonnie Wright (Harry Potter's very own Ginny Weasley).

And guess what? I got the honour of being a contributing writer for the second time!

HauteMuse is available in Selfridges, Harrods and most leading bookstores and newsagents.

HauteMuse will be out in the US on August 19th and available in the Middle East and the rest of the world from August 20th.

If you're living in the GCC you will be able to find HauteMuse stocked in Al Jarir Bookstores, Carrefour and Virgin Megastores.

HauteMuse will be available in Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Cyprus, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, Iceland, Italy, Japan, Malta, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Taiwan, Switzerland, Thailand, Turkey, UK, and USA.

Email the team at to find out where HauteMuse is stocked in your country.

 On the topic of HauteMuse, the team will be launching their first ever lifestyle concierge services, for both men and women, based in the Middle East.

HauteMuse Concierge aims to turn your wishlist into a reality, whether you want to have a pair of customized Louboutins, access to fashion weeks, attend a movie premiere or even have afternoon tea with your favorite designer! HauteMuse Concierge is aiming to make all your lifestyle wants, needs and dreams possible.

Membership will be very exclusive and limited, so if you're interested, get in contact with them prompto!

For inquiries and membership, email them at Follow HauteMuse Concierge at 

A/W 2011 Trend Alert: Gold Belle

Not a fan of baring your arms? Cover up with a chic and light-weight cropped jacket or bolero in gold or black, or black with gold embellishments.