Aug 31, 2011

DAS to present S/S '12 Ready-To-Wear Collection at London Fashion Week!

It's a fashion first for the world of abaya designers- Emirati label DAS, founded, owned and creatively directed by sisters Reem and Hind Beljafla, will be taking part in next month's London Fashion Week!

Reem and Hind Beljafla

Reem and Hind will be presenting their DAS S/S '12 ready-to-wear collection on September 18, 2011, at Vauxhall Fashion Scout under emerging talent designers for the House of Evolution runway show.

  The S/S '12 ready-to-wear collection, designed entirely by Reem and Hind, is called "Goddess", taking inspiration from the strong, regal and fine women of Ancient Greece and Rome. The pieces incorporate interesting details such as draping, cut out details, metal panels (to give the illusion of armour), layered fabrics and Grecian straps, in a colour palette of soft pastels like sea blue, marble grey and pink blush.

DAS abayas are definitely some of the most lusted-over abayas in the world thanks to their impeccable craftsmanship, their use of draping which allows the fabric of the abaya to cascade over the body perfectly, the infusement of colour and their gorgeous embellishments and the Beljafla sisters have incorporated the signature cut and tailoring DAS is so famous for into their latest ready-to-wear collection. Goddess promises to be a feminine, fun, classic and edgy collection.

(From the S/S '11 collection)

(From the S/S'11 collection)

Design sketches from the Goddess collection

I'm positive the Beljafla sisters will take London Fashion Week by the storm!

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