Oct 22, 2013


It's finally time to announce the winners of our Magie-Melis Collection kaftan giveaway!

1st prize winner
Charlotte Dietrich, Mexico

2nd prize winners
Florine Marioli, France
Naseehah Ismail, South Africa

3rd prize winners
Abeer Iftikhar, Pakistan
Fatima Laher, South Africa

We will be emailing you shortly about receiving your prizes.

Well done to all our winner and thank you to everyone who entered!

Oct 6, 2013



Get the chance to win a gorgeous kaftan from Magie-Melis Collection!

1st prize  (1 winner):   Gift dress from Magie-Melis Collection "Exclusives or Magical Serie"

2nd prize (2 winners): 50% discount certificate on any kaftan from the "Exclusives and Magical Serie" 

3rd prize  (3 winners): 25% discount certificate on any kaftan from the "Exclusives and Magical Serie"

Competition Rules:

To enter, simply Like Magie-Melis and Under Your Abaya on Facebook, follow Magie-Melis on Twitter @magiemelis and Under Your Abaya @underyourabaya and answer the following question:

“Where is Magie-Melis based? ” ....

Send your answers to underyourabaya@gmail.com, along with your exact measurements and mailing address.

Deadline has been extended to October 20th 2013. Winners will be announced on October 22nd 2013.

Please note that delivery, taxes and duties are included on www.magie-melisboutique.com for over 50 countries and you will not be charged extra.

Oct 1, 2013

The New Edge: Arabesque Sheilas & Abayas Fall/Winter 2013 Collection

For Arabesque Sheila & Abayas' Fall/Winter 2013 collection, founder and designer Judith Duriez has looked to the future, using architectural lines and experimental layering techniques in earthy shades of grey-blue, ivory, ash, burgundy and pale lavender in a somewhat futuristic collection that Duriez has named "The New Edge."

A perfectly fitting title for the collection I must say, as the abayas have taken on simple, tailored silhouettes and are defined by their computer-generated hand embroidered cubist and futuristic designs. However, the designs are not harsh as they are softened by the sheer overlays of lightweight fabrics like silk chiffon, French lace and tulle. The abayas would be perfectly accessorized with edgy accessories such as gold, silver and metal chokers, rings and cuffs.

Also on offer are Duriez's signature glamorous abaya designs, abayas adorned in French floral laces, frills and corsages.

It's a collection that proves that Duriez is able to reinvent Arabesque Sheilas & Abayas every season.

Find Arabesque Sheilas & Abayas at:

Abu Dhabi Mall, Level 1, Abu Dhabi
Sunset Mall, Level 1, Jumeirah, Dubai

For more information, visit the website or send them an email at info@arabesque-hc.com.

Be sure to "like" their Facebook page and follow them on Twitter @ArabesqueAbayas.

Sep 26, 2013

Magie-Melis E-Boutique Now Online!

A pinch of the West and a sprinkle of the East makes up Turkish/Italian ladies evening wear brand Magie-Melis. This is the eponymous label of Turkish-born, Milan-based designer Magie Melis, and a sub-collection of her mother label Maison Melis Sayar. The label is dedicated to glamorous floor-length kaftans made from precious fabrics, with luxe details. Their aim is to make Neo-Classic pieces which appeal to their Middle Eastern clientle with European flair.

Maison Melis Sayar presents magie-melis and their Pret-a-Porter evening wear collection "melis" twice a year, in Paris and Milan.

Their next showing will be between September 29 – October 4 at the Hotel du Louvre, Paris.

The Magie-Melis e-boutique is now online.

For more information, visit their website by clicking here
To visit their e-boutique, click here.

Be sure to "like" the magie-melis Facebook page and follow them on Twitter @magiemelis.

Aug 19, 2013

Keswah: modern jalabiyyahs with a vintage feel

I'm loving the Summer 2013 collection from Emirati label Keswah. Keswah is the fashion baby of three Emirati ladies who put their creative designing skills together to come up with contemporary jalabiyyahs with a retro and vintage feel. Keswah, which is Arabic for clothing, was launched in Summer 2011, and derives its inspiration from traditional Emirati jalabiyyahs. Made from light and breezy Italian cotton, (perfect for this region's sweltering heat), the jalabiyyahs could double for fashionable day dresses. I particularly like the snakeskin jalabiyyah with the neon yellow trimming, it looks more like a modern maxi dress, as well as the green polka dot cropped shoulder dress, which has a retro '50s feel to it.

For more information, visit the website and online boutique by clicking here or email them at info@keswah.com. Be sure to "like" their Facebook page and follow them on Twitter @keswah.

Aug 17, 2013

More of Saudi Arabia's Favorite Sweetheart, Princess Ameerah Al Taweel

One of my first blog posts was on gorgeous Saudi Arabian princess, Ameerah Al-Taweel, and it proved so popular, I decided to do another lookbook collage.

For those of you who haven't heard of her, Princess Ameerah is the thirty-year-old wife of Saudi royal prince (and one of the richest men in the world) Al-Waleed bin Talal. She's the Vice Chairperson of the Al-Waleed bin Talal Foundation and a well-known philanthropist, travelling the world not only to promote her husband's business interests, but also to support all sorts of good causes. She's also a champion of women's rights, and openly spoke about her advocacy for the right of women to drive in Saudi Arabia. To top it all off, she has banging style. What is there to not love about her?

Jul 17, 2013

Glamorous Separates from Toujouri for A/W 2013

The light and enchantment of the forest is the inspiration behind Doha-born luxury label Toujouri's Autumn/Winter 2013 collection. Intricate embellishments and embroidery, luxe fabrics and classic silhouettes define this collection of modern glamour separates, perfect for the Eid season.

What is always great about separates like these is their versatility and that they can be mixed and matched. The collection includes Toujouri's signature-style floor-sweeping gowns and kaftans made from silk tulles, as well as more tailored A-line dresses, metallic jacquard trouser suits and shiny, pastel-hued peplum tops with a metallic sheen. Also introduced to the collection are chic accessories such as metal laser cut belts made in resin tortoiseshell and gunmetal styles.

Of this collection of feminine and sophisticated pieces, Toujouri Creative Director Lama El Moatassem says, “I love the idea that the Toujouri customer can always find an occasion to wear our pieces whether it is day or night, smart or formal, so I introduced versatility in the design of this collection and flexibility in owning a ballgown or cocktail pieces and for this collection even separates and accessories. Toujouri is renowned for its use of delicate and intricate embroidery. This season we want this precious part of the garment to be transferrable and versatile with delicate beaded collars, fully embroidered ‘cage’ pieces that can be styled up or dressed down."

Find Toujouri at:

The Pearl Qatar, Porto Arabia, Parcel 1

Maison Sez, Abu Dhabi
Etoile La Boutique, Mall of the Emirates, Dubai

Saudi Arabia
Harvey Nichols, Riyadh
Etoile La Boutique, Al Khayyat Center, Jeddah

Harvey Nichols, Kuwait City
Etoile La Boutique, The Avenues Mall, Kuwait City

Harrods, Knightsbridge

To check out Toujouri's website click here. Follow Toujouri on Twitter @toujouri and "like" the Facebook page here.