Oct 25, 2011

Mia Jafari: The Waterlilies Collection



You may remember me mentioning British-Iranian designer Mia Jafari who took part in the Bras for a Cause Middle East design contest and won the designers' category with her Strawberry Sour and Cupcake bras.

Mia, a graduate from Central Saint Martins, London's most prestigious art and design school, and Goldsmiths, made her design debut in 2010 with her "Ladybird Strawberry Cosmos" collection, a collection of gorgeous limited edition scarves and dresses made from 100% silk.

She wowed the fashion pack with her deliciously playful collection which took motifs from modern pop culture like lipsticks, stilettos, gold chains, a John Paul Gaultier-style perfume bottle and an Alexander McQueen clutch. Other designs included traditional Persian motifs, the likes of which you see on grand Persian carpets. Mia infused her Persian heritage into her designs through a technique she pioneered herself - digi-droidery, a process through which she converts beautifully embroidered designs and motifs into digital prints that are easy to transfer onto garments. The technique adds a totally new dimension to her clothing.


The gorgeous Mia Jafari



And now she's back with her latest ready-to-wear collection for Spring/Summer 2012, which she named "Waterlilies".


If you're looking for the perfect dress for the spring/summer season look no where else. "Waterlilies" consists of a collection of playful, feminine and chic dresses printed with tropical flowers in a variety of shades of turquoise, blue, lilac, green and yellow, as well as dresses that incorporate the artwork of Monetesque paintings - floral and arty prints are always a bit hit for spring/summer. And as always, Mia injects a bit of playfulness with motifs like ladybirds and a Christian Louboutin heel.

Mia has used 1950's vintage-inspired cuts, the silhouettes include ballooned, pleated blouses worn under high-waisted skirts, with pockets and draping. She has also used Swarovski crystals, intricate hand embroidery and embellishment on the necklines over the digi-droidery to create the feel of oversized embellishments.

Perfect dresses to wear at a tea party or garden party, with, as Mia says, a flower in one hand and a mocktail in the other.



Spring Musk

Sunset Bloom


Sunset Impression

Watercolour Explodes










Mia Jafari is available at Debut in New York, Crème boutique in Bahrain
and S*uce in Dubai, and online at Dia Boutique and Mia Jafari's online shop.

For more information, visit Mia's website and don't forget to "Like" her Facebook page.


Look out for my interview with Mia in the December issue of Glam magazine (Doha).

1 comment:

  1. Wow I really like the design... thanx for sharing..

    ReplyDelete