May 26, 2011

EXCLUSIVE: Issa London one of the big designers taking part in Bras For a Cause Middle East!

The design contest for the next bra designs which could potentially transform breast cancer survivors' lives is on! The Bras For a Cause Middle East design contest will be running until June 26, 2011 and you can submit your entries right up until 11:59pm GMT on that date.

And in the category for established designers there are some pretty impressive names already on board...

Daniella Issa Helayel closing her A/W 2011 show

One of them is Issa London - yes, the design house behind that dress (the navy blue dress Kate Middleton wore when she and Prince William first announced their engagement back in November 2010). Thanks to all the publicity surrounding the dress Kate Middleton wore, Issa London's A/W 2011 show was one of the most highly anticipated...and Daniella didn't fail to impress. I'm sure she'll produce just as an impressive design entry.

Joe Challita

Also on board is Joe Challita, the Austrailian-Lebanese designer famous for his romantic and lavish gowns reminiscent of haute couture designs of the past. His dresses are luxurious while having a lightness to them. Consider him the next Elie Saab. Will we be seeing a likewise romantic but light bra from Joe?


Also in the running is Indian-born, Dubai-based designer and print master Shrekahnth. The free spirited designer wows us each season with his designs which use digital art prints inspired by Dubai's architecture, Islamic art and traditional ethnic prints. We can expect his bra design to make a statement.

What about you, have you started sketching your design yet? 
For all the information you need on the contest, how to submit your entry, guidelines, the categories and design templates, make sure you visit the Bras For a Cause website and be sure to "Like" the Facebook page.

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