Bleach: The Emirati Lifestyle Label

For many abaya wearers, the abaya is not just an outer garment, but it is a lifestyle. This is a concept that shapes Emirati designer Badreya Faisal's label, BLEACH. She is not just simply offering designer abayas, but also abaya-inspired fashion that wearers can interpret and style on their own. Hence, Badreya calls BLEACH an Emirati lifestyle label rather than simply another abaya label, offering versatile abaya-inspired garments that have Western influences but more importantly have Emirati roots.

Having spent many years living abroad in different countries such as the UK, Spain and Italy, art plays a major role in Badreya's life and her decision to launch her very own label was spurred on by her desire to wear clothes that were specially made for her and which complemented her style and her personality. She also looked at her label as a creative outlet and challenge.

Her capsule 2012/2013 collection is comprised of one-piece abayas with asymmetric cuts, as well as two-piece abayas that come with harem-pant like trousers and skirts. The pieces feature beautiful details such as coloured lace, panels of block colour and Baroque-like motifs.

And the best part of it all? Badreya donates 10% of sales to one of Dubai's most respected charities.

The beautiful Badreya Faisal




To find out more about BLEACH, you can check out the website. Be sure to "Like" the Facebook page and follow the label on Twitter @BLEACHdubai.

Contact details:
For stockist information, contact info@bleach.ae or 00971 507151505.

The One To Watch: Amal Al Mulla

A good friend of mine recently brought my attention to Bahraini designer Amal Al Mulla. A graduate of Fashion Design from the Royal University for women in Bahrain,  Amal's A/W 2012-2013 ready-to-wear collection is inspired by the very chic Art Deco era. 

The collection features a variety of blouses, skirts, dresses and pant suits mainly in nudes and monochrome black and white, with sharp tailoring and architectural silhouettes. The pant suit with matching black and white geometric print is bang on trend and since monochrome black and white pieces are one of Spring/Summer 2013's biggest trends, this is one timeless collection to be invested in.

(All pictures from the Amal Al Mulla website)



For more information on the designer and the brand, check out the website, and be sure to "Like" the Facebook page. You can also follow the designer on Twitter @AmalAlMulla_.


For stockist information, contact sales@amalalmulla.com or 00973 39090996.